Facebook has done lot since its birth. Everyone knows. It tapped a whole new side of web. A social web. Its social network. It has communication hub for people. It’s the biggest structured source of information and method of information discovery. It has millions of users it needed. It has the control of information it needed to be strongest social platform (I think its no more just social network. Its “platform” that makes other web and mobile apps social). It powers thousands web apps and mobile apps with its social APIs. Without discussing what facebook has done thus far much, I would like to talk about what lies ahead for Facebook. What Facebook can look at ?
Looking at the position Facebook is at now, It is not surprising if Facebook want to do search engine. Facebook is best positioned give blow to Google and knock out its monopoly business. Facebook now deals with petabyes of information related to user’s behavior on information consumption. It has capability to process such large data and has built analytic engine on top of this data. So there’s no doubt about technological competency to build search engine given that its still $70bn company. It has highest average time per user. It can certainly leverage its traffic if it has search engine. It already has mammoth of data about places, events, people, topics (Fb Pages). It can leverage it to deliver search result may be even better than Google.
Coming up with search engine still takes years but I wonder why facebook still don’t have video site (yes like youtube). Youtube is world’s #2 search engine. It served 1 trillion views in 2011. According to Google’s own Youtube statistics , 500 years of videos are watched every single day on Facebook. Facebook is major source for youtube. Facebook could leverage its position as leading social network to create Youtube competitor. And from how I see it, uploading/sharing/commenting/discovering video right from Facebook would be more better.
As I wrote in past blog post, mobile usage is growing sharply and in USA, mobile usage for fb is higher than web usage already. Facebook should have some strategy there. Only serving users with social networking doesn’t help. There should clear monetization on stuff you do. With efforts like this, Facebook is already on its way for grabbing its share in mobile space.
Zuck is smart guy. He must be up for something crazy. Hope there’s lot more to come from facebook. Hope it’s not over yet. Good luck zuck !! 🙂